Attract Potential Clients By Blogging About Your Job

I think it is time for online freelancers to blog about their jobs. Not just a blog about their personal lives or personal rants, but to write about things about their online occupation.

Why Should I Blog?

Blogging started out as a personal journal, a past time for people who like to write about their personal struggles, or simply write about their rants during the day. It is often used by expressive people who can express their thoughts.

photo credit: lusi (SXC)

As blogging gets to become more famous, big and small companies add blogs to a section of the website. A blog on a website reaches out to the site visitor that an active community is in place. It fosters interaction between the company and customer. It enables the feeling that there are “people” that are operating behind a website.

For freelancers, maintaining a blog can also give them fruitful benefits. Entries may not be done daily, but at least three entries per week are enough to keep loyal blog readers hooked. Blogs are not purely written in English: I’ve seen a lot of blogs in Filipino, Chinese, Indonesia and other languages.

Blogs are not all in written text. Others maintain picture blogs, video blogs which requires a few written sentences to explain what the picture or video is all about.

Blogging about one’s job often gives a deep understanding about the victories and difficulties of doing such job. Potential clients get to see the person behind a given profile. A blog portrays a unique personality in each freelancer through the words that he or she leaves with each post.

A profile is not enough anymore. Even a website of portfolio may not be enough. Start blogging about your job – it can attract a new group of potential clients not found on online job freelance sites.

Do you blog about your job?

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